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Wednesday, September 27 • 10:30am - 11:30am
Think about your startup idea from a Blue Ocean perspective

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Are you pursuing the right buisness model?  Learn how the proven Blue Ocean Strategy will help you determine which startup model is best for you. Blue Ocean Strategy was developed by globally pre-eminent management thinkers Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.

Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.

avatar for Mike Stull

Mike Stull

Director, Inland Empire Center for Entrepreneurship (IECE) at CSUSB
I am the Director of the Inland Empire Center for Entrepreneurship (IECE) at California State University, San Bernardino (CSUSB). I also serves as Chair for the Department of Management in the Jack H. Brown College of Business and Public Administration and academic director for entrepreneurship... Read More →

Wednesday September 27, 2017 10:30am - 11:30am PDT
The Box Theatre 3635 Market Street, Riverside, CA